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234 pages • first pub 2009 (editions)
ISBN/UID: 9780123749215
Format: Paperback
Language: English
Publisher: Morgan Kaufmann Publishers
Publication date: 09 February 2010
Description
Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entre...
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234 pages • first pub 2009 (editions)
ISBN/UID: 9780123749215
Format: Paperback
Language: English
Publisher: Morgan Kaufmann Publishers
Publication date: 09 February 2010
Description
Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entre...