Scan barcode
192 pages • missing pub info (editions)
ISBN/UID: 9780749477509
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 September 2016
Description
Surprise and delight is a customer service tactic used by brands to ensure customer loyalty, such as MasterCard s Priceless Surprises campaign, which rewarded uses with unexpected gifts. The challenge for brands is to keep creating these incentive...
Community Reviews
Content Warnings
192 pages • missing pub info (editions)
ISBN/UID: 9780749477509
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 September 2016
Description
Surprise and delight is a customer service tactic used by brands to ensure customer loyalty, such as MasterCard s Priceless Surprises campaign, which rewarded uses with unexpected gifts. The challenge for brands is to keep creating these incentive...
Community Reviews
Content Warnings