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137 pages • missing pub info (editions)
ISBN/UID: 9783642371073
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 01 July 2013
Description
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr ger and Andreas Stumpf, this can only be achieved...
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137 pages • missing pub info (editions)
ISBN/UID: 9783642371073
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 01 July 2013
Description
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr ger and Andreas Stumpf, this can only be achieved...
Community Reviews
Content Warnings