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Retailing in Emerging Markets: A Policy and Strategy Perspective by Elizabeth Howard, Malobi Mukherjee, Richard Cuthbertson

Retailing in Emerging Markets: A Policy and Strategy Perspective

Elizabeth Howard, Malobi Mukherjee, Richard Cuthbertson

280 pages first pub 2014 (view editions)

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Description

While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail de...

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