Spreadable Media: Creating Value and Meaning in a Networked Culture by Henry Jenkins, Joshua Green, Sam Ford

Spreadable Media: Creating Value and Meaning in a Networked Culture

Henry Jenkins, Joshua Green, Sam Ford

352 pages first pub 2012 (editions) user-added

nonfiction business challenging informative slow-paced
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Description

How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been r...

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