Guerrilla Advertising: Unconventional Brand Communication by Michael Dorrian, Gavin Lucas

Guerrilla Advertising: Unconventional Brand Communication

Michael Dorrian, Gavin Lucas

192 pages first pub 2006 (editions)

nonfiction design informative medium-paced
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The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a re...

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