Brand Singapore by Koh Buck Song

Brand Singapore

Koh Buck Song

256 pages first pub 2011 (editions)

nonfiction informative reflective medium-paced
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Description

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset...

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