Public Relations: A Values-driven Approach by Charles Marsh, David W. Guth
Public Relations: A Values-driven Approach

Charles Marsh, David W. Guth

Public Relations: A Values-driven Approach

Charles Marsh, David W. Guth

672 pages first pub 2008 (editions)

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Description

Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positiv...

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