Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by Bill Breen, David C. Robertson

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Bill Breen, David C. Robertson

320 pages first pub 2013 (editions)

nonfiction business history adventurous informative medium-paced
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Description

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remar...

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Community Reviews Summary of 113 reviews

Moods

informative 100%
inspiring 60%
reflective 40%
adventurous 20%

Pace

medium 80%
slow 20%

Average rating

3.65

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