Scan barcode
374 pages • first pub 2011 (editions)
ISBN/UID: 9781616144296
Format: Hardcover
Language: English
Publisher: Prometheus Books
Publication date: 21 June 2011
Description
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.What do all successful fast-food re...
Community Reviews
Content Warnings
374 pages • first pub 2011 (editions)
ISBN/UID: 9781616144296
Format: Hardcover
Language: English
Publisher: Prometheus Books
Publication date: 21 June 2011
Description
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.What do all successful fast-food re...