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256 pages • first pub 2001 (view editions)
ISBN/UID: 9780738207698
Format: Paperback
Language: English
Publisher: Basic Books
Edition Pub Date: 01 November 2002
Description
Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- cue lights, cue music] the Brand Dimension Gonzo Marketing is a kn...
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256 pages • first pub 2001 (view editions)
ISBN/UID: 9780738207698
Format: Paperback
Language: English
Publisher: Basic Books
Edition Pub Date: 01 November 2002
Description
Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- cue lights, cue music] the Brand Dimension Gonzo Marketing is a kn...