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224 pages • first pub 2006 (editions)
ISBN/UID: 9781621534815
Format: Paperback
Language: English
Publisher: Allworth Press
Publication date: 01 September 2015
Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-...
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224 pages • first pub 2006 (editions)
ISBN/UID: 9781621534815
Format: Paperback
Language: English
Publisher: Allworth Press
Publication date: 01 September 2015
Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-...
Community Reviews
Content Warnings