The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy by David Forbes

The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

David Forbes

272 pages • first pub 2015 (editions)

nonfiction business informative medium-paced
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Why do consumers do what they do? What's really behind the choices they make? What moves them, what delights them, what truly fulfills them?And how can I reach them in their heart of hearts?Questions like these have probably vexed marketers since ...

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