Marketing by Shirley Lichti, Michael Levy, Ajax Persaud, Dhruv Grewal

missing page info Add in missing page information first pub 2007 (editions)

nonfiction business informative slow-paced
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M: Marketing 3e can be used in any Principles of Marketing or Introduction to Marketing course. This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold...

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