Branded: The Buying and Selling of Teenagers by Alissa Quart

Branded: The Buying and Selling of Teenagers

Alissa Quart

272 pages first pub 2003 (view editions)

nonfiction business psychology challenging informative medium-paced
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This book is ideal for readers interested in critical examinations of consumer culture's impact on youth, blending investigative journalism with psychological insights to provoke reflection on societal influences.

Description

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen ...

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