Hoodwinked: How Marketers Use the Same Tactics as Cults by Mara Einstein

Hoodwinked: How Marketers Use the Same Tactics as Cults

Mara Einstein with Douglas Rushkoff (Contributor)

263 pages • first pub 2025 (view editions)

nonfiction business psychology challenging informative reflective medium-paced
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Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein expose...

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