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Carl McDaniel, Charles W. Lamb Jr., Joe F Hair
448 pages • first pub 2020 (editions)
ISBN/UID: 9780357127810
Format: Not specified
Language: English
Publisher: Cengage Learning
Publication date: 03 May 2020
Description
MKTG from 4LTR Press connects students to the principles of marketing bringing them to life through timely examples showing how they re applied at the world s top companies every day.
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—
Carl McDaniel, Charles W. Lamb Jr., Joe F Hair
448 pages • first pub 2020 (editions)
ISBN/UID: 9780357127810
Format: Not specified
Language: English
Publisher: Cengage Learning
Publication date: 03 May 2020
Description
MKTG from 4LTR Press connects students to the principles of marketing bringing them to life through timely examples showing how they re applied at the world s top companies every day.