Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Simon Kelly, Paul Johnston, Stacey Danheiser

Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness

Simon Kelly, Paul Johnston, Stacey Danheiser

240 pages first pub 2020 (editions)

informative medium-paced
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Description

When it comes to buying a mobile phone, choosing a university, selecting a software system, or making any other purchase in a crowded marketplace, many consumers feel they are faced with a 'sea of sameness'. The websites and social media streams o...

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