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334 pages • missing pub info (editions)
ISBN/UID: 9781433101465
Format: Hardcover
Language: English
Publisher: Peter Lang Inc., International Academic Publi
Publication date: 06 August 2010
Description
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of me...
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334 pages • missing pub info (editions)
ISBN/UID: 9781433101465
Format: Hardcover
Language: English
Publisher: Peter Lang Inc., International Academic Publi
Publication date: 06 August 2010
Description
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of me...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.