How a Foreign Chocolate won Indian Hearts: The Cadbury Story by Anisha Motwani

How a Foreign Chocolate won Indian Hearts: The Cadbury Story

Anisha Motwani

22 pages missing pub info (editions)

nonfiction business informative lighthearted medium-paced
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We have all savoured both the chocolate and its ground-breaking campaigns for many years. The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly hab...

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