Folding Patterns for Display and Publicity by Pepin Press

Folding Patterns for Display and Publicity

Pepin Press

424 pages first pub 2004 (editions)

art design informative medium-paced
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Description

Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are oft...

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