Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked: How to Build Habit-Forming Products

Nir Eyal

4 hours, 40 minutes first pub 2013 (editions) user-added

nonfiction business design psychology informative medium-paced
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Description

Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?...

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