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Marketing for Scientists: How to Shine in Tough Times by Marc J. Kuchner

Marketing for Scientists: How to Shine in Tough Times

Marc J. Kuchner

248 pages first pub 2011 (editions)

nonfiction science informative medium-paced
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It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antisci...

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