Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers by Seth Godin

Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers

Seth Godin

228 pages • first pub 1999 (editions)

nonfiction business informative slow-paced
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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin...

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