Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark J. Penn, E. Kinney Zalesne

Microtrends: The Small Forces Behind Tomorrow's Big Changes

Mark J. Penn, E. Kinney Zalesne

425 pages first pub 2007 (editions)

nonfiction business economics sociology informative slow-paced
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Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...

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