Fmcg: The Power of Fast-Moving Consumer Goods by John Bradley, Greg Thain

Fmcg: The Power of Fast-Moving Consumer Goods

John Bradley, Greg Thain

525 pages first pub 2014 (editions)

nonfiction business informative fast-paced
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Description

This book is about the history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to multi-million ad campaigns, from backyard experiments to global research. It e...

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