Mental Models: Aligning Design Strategy with Human Behavior by Indi Young

Mental Models: Aligning Design Strategy with Human Behavior

Indi Young

318 pages first pub 2008 (editions)

nonfiction business design psychology informative slow-paced
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There is no single methodology for creating the perfect product--but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reas...

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