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192 pages • first pub 2017 (editions)
ISBN/UID: 9780814438060
Format: Hardcover
Language: English
Publisher: Amacom
Publication date: 21 February 2017
Description
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE ...
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192 pages • first pub 2017 (editions)
ISBN/UID: 9780814438060
Format: Hardcover
Language: English
Publisher: Amacom
Publication date: 21 February 2017
Description
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE ...
Community Reviews
Content Warnings