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576 pages • missing pub info (editions)
ISBN/UID: 9781138775220
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 16 September 2019
Description
Strategic Marketing Planning is an evolution from Wilson and Gilligan's classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its prede...
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Content Warnings
576 pages • missing pub info (editions)
ISBN/UID: 9781138775220
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 16 September 2019
Description
Strategic Marketing Planning is an evolution from Wilson and Gilligan's classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its prede...
Community Reviews
Content Warnings