Public Relations: Strategies and Tactics by Dennis L. Wilcox, Warren Kendall Agee, Phillip H. Ault

Public Relations: Strategies and Tactics

Dennis L. Wilcox, Warren Kendall Agee, Phillip H. Ault

620 pages • first pub 1986 (editions)

nonfiction challenging informative medium-paced
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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its Eighth Edition, Public Relations: Strategies &...

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