All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Seth Godin

186 pages first pub 2005 (editions)

nonfiction business psychology informative reflective slow-paced
Powered by AI (Beta)
Loading...

Description

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually th...

Read more

Community Reviews

Loading...

Content Warnings

Loading...