Capturing New Markets: How Smart Companies Create Opportunities Others Don't by Stephen Wunker
Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Stephen Wunker

Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Stephen Wunker

260 pages first pub 2011 (editions)

informative medium-paced
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Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker’s groundbreaking work with Clayton Christensen—the Harvard Business School legend who coinedthe term “disruptive i...

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