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Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company by Timothy M. Laseter, Ronald L. Kerber

Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company

Timothy M. Laseter, Ronald L. Kerber

318 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Create and market the right product-fast Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald ...

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