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280 pages • first pub 2005 (view editions)
ISBN/UID: 9780226069890
Format: Paperback
Language: English
Publisher: University of Chicago Press
Edition Pub Date: 01 January 2006
Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that th...
Community Reviews
Content Warnings
280 pages • first pub 2005 (view editions)
ISBN/UID: 9780226069890
Format: Paperback
Language: English
Publisher: University of Chicago Press
Edition Pub Date: 01 January 2006
Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that th...
Community Reviews
Content Warnings