State of The Art Marketing Research by George Edward Breen, Albert Breneman Blankenship, Alan F. Dutka

State of The Art Marketing Research

George Edward Breen, Albert Breneman Blankenship, Alan F. Dutka

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This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. Clear, conci...

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