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147 pages • first pub 2012 (view editions) user-added
ISBN/UID: 9781461438199
Format: Digital
Language: English
Publisher: Springer
Edition Pub Date: 24 April 2012
Description
Now more than ever, marketing is assuming a key boundary-spanning role--a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization's integrative and mutually reinforcing components of ...
Community Reviews
Content Warnings
147 pages • first pub 2012 (view editions) user-added
ISBN/UID: 9781461438199
Format: Digital
Language: English
Publisher: Springer
Edition Pub Date: 24 April 2012
Description
Now more than ever, marketing is assuming a key boundary-spanning role--a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization's integrative and mutually reinforcing components of ...
Community Reviews
Content Warnings