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280 pages • missing pub info (editions)
ISBN/UID: 9780749478735
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 October 2017
Description
Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the curr...
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Content Warnings
280 pages • missing pub info (editions)
ISBN/UID: 9780749478735
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 October 2017
Description
Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the curr...
Community Reviews
Content Warnings