Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands by Curt Wozniak, Yang Kim, Kevin Budelmann

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Curt Wozniak, Yang Kim, Kevin Budelmann

208 pages • first pub 2010 (view editions)

nonfiction business design informative medium-paced
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Description

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including th...

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