Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells by Lorraine Santoli

Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells

Lorraine Santoli

186 pages • first pub 2015 (editions)

nonfiction business informative medium-paced
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The Secrets of Disney's SuccessDisney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael E...

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