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776 pages • first pub 2008 (editions)
ISBN/UID: 9780198809999
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 18 May 2019
Description
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in...
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776 pages • first pub 2008 (editions)
ISBN/UID: 9780198809999
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 18 May 2019
Description
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in...
Community Reviews
Content Warnings