Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotzky, Karl Weber

Demand: Creating What People Love Before They Know They Want It

Adrian J. Slywotzky, Karl Weber

385 pages first pub 2011 (editions)

nonfiction business informative slow-paced
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In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think abo...

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