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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch, Majken Schultz

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Mary Jo Hatch, Majken Schultz

266 pages • hardcover

nonfiction business economics informative slow-paced
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Esencia de marca by Mary Jo Hatch, Majken Schultz
Esencia de marca
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Mary Jo Hatch, Majken Schultz

Esencia de marca

Mary Jo Hatch, Majken Schultz

264 pages • 2008

nonfiction business informative slow-paced