Webs of Influence: The Psychology Of Online Persuasion by Nathalie Nahai, Nathalie Nahai
Webs of Influence: The Psychology Of Online Persuasion
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Nathalie Nahai, Nathalie Nahai
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Webs of Influence: The Psychology Of Online Persuasion

Nathalie Nahai, Nathalie Nahai

264 pages • first pub 2012 (editions)

nonfiction business psychology informative reflective medium-paced
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In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour."Nath...

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