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242 pages • first pub 2003 (editions)
ISBN/UID: 9780749462994
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 June 2011
Description
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failur...
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242 pages • first pub 2003 (editions)
ISBN/UID: 9780749462994
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 June 2011
Description
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failur...
Community Reviews Summary of 32 reviews
Moods
Pace
fast 50%
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.