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272 pages • first pub 2006 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Hanlon reveals seven definable assets, known as the primal code, that together construct the belief system that lies behind every successful brand. He shows how to use and combine them to create a community of believers in which the consumer devel...
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Content Warnings
272 pages • first pub 2006 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Hanlon reveals seven definable assets, known as the primal code, that together construct the belief system that lies behind every successful brand. He shows how to use and combine them to create a community of believers in which the consumer devel...
Community Reviews
Content Warnings