Innovative B2B Marketing: New Models, Processes and Theory by Simon Hall

Innovative B2B Marketing: New Models, Processes and Theory

Simon Hall

312 pages missing pub info (editions)

nonfiction business economics informative slow-paced
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Description

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape ...

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informative 100%

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