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312 pages • missing pub info (editions)
ISBN/UID: 9780749480806
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 August 2017
Description
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape ...
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312 pages • missing pub info (editions)
ISBN/UID: 9780749480806
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 August 2017
Description
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape ...