The Inversion Factor: How to Thrive in the IoT Economy by Sanjay Sarma, Kenneth Traub, Linda Bernardi

The Inversion Factor: How to Thrive in the IoT Economy

Sanjay Sarma, Kenneth Traub, Linda Bernardi

240 pages • first pub 2017 (editions)

informative reflective medium-paced
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Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explain...

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