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336 pages • first pub 1985 (editions)
ISBN/UID: 9781133307266
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 01 January 2013
Description
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and ...
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336 pages • first pub 1985 (editions)
ISBN/UID: 9781133307266
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 01 January 2013
Description
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and ...
Community Reviews
Content Warnings