Lightning in a Bottle: The Proven System to Create New Ideas And Products That Work by Michael Reid, David Minter, David Minter
Lightning in a Bottle: The Proven System to Create New Ideas And Products That Work
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Michael Reid, David Minter, David Minter
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Lightning in a Bottle: The Proven System to Create New Ideas And Products That Work

Michael Reid, David Minter, David Minter

214 pages • first pub 2006 (view editions)

informative reflective slow-paced
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"You will never look at 'new ideas' the same way again." -H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extens...

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