Managing Customers as Investments: The Strategic Value of Customers in the Long Run by Sunil Gupta, Donald Lehmann

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Sunil Gupta, Donald Lehmann

224 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer...

Read more

Community Reviews

Loading...

Content Warnings

Loading...